/* Answered & Kept — site styles (Direction A: dark / gold). Colors/fonts come ONLY from tokens.css. */
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--ak-bg-dark);color:var(--ak-text-dark);font-family:var(--ak-font-body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4{font-family:var(--ak-font-display);letter-spacing:-.01em;line-height:1.08;font-variation-settings:"opsz" 144,"SOFT" 30;margin:0;text-wrap:balance}
h1{font-size:clamp(38px,6.5vw,68px);font-weight:600}
h2{font-size:clamp(28px,4.2vw,46px);font-weight:600}
h3{font-size:clamp(20px,2.2vw,25px);font-weight:600}
h4{font-size:18px;font-weight:600}
p{margin:0}
a{color:inherit}
img{max-width:100%;height:auto;display:block}
ul,ol{margin:0;padding-left:20px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ak-gold);color:var(--ak-black);padding:8px 12px;border-radius:8px;z-index:50}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--ak-gold);outline-offset:3px}

.band{padding-block:var(--ak-section-y)}
.band.tight{padding-block:clamp(40px,6vw,64px)}
.band-inner{max-width:var(--ak-container);margin:0 auto;padding-left:var(--ak-gutter-l);padding-right:var(--ak-gutter-r)}
.narrow{max-width:760px}
.dark{background:var(--ak-bg-dark);color:var(--ak-text-dark)}
.deep{background:linear-gradient(180deg,var(--ak-black) 0%,var(--ak-charcoal) 100%);color:var(--ak-text-dark)}
.light{background:var(--ak-bg-light);color:var(--ak-text-light)}
.dark .muted,.deep .muted{color:var(--ak-muted-dark)}
.light .muted{color:var(--ak-muted-light)}
.eyebrow{font-size:13px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--ak-accent-light)}
.dark .eyebrow,.deep .eyebrow{color:var(--ak-gold)}
.lede{font-size:clamp(17px,1.6vw,20px);max-width:var(--ak-measure)}
.measure{max-width:var(--ak-measure)}
.stack{display:flex;flex-direction:column;gap:16px}
.stack-lg{display:flex;flex-direction:column;gap:28px}
.prose{display:flex;flex-direction:column;gap:14px;max-width:var(--ak-measure)}
.prose h2{margin-top:20px}
.prose h3{margin-top:8px}
.prose ul,.prose ol{display:grid;gap:6px}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-weight:500;font-size:16px;letter-spacing:.01em;padding:14px 22px;border-radius:var(--ak-radius-btn);text-decoration:none;border:1.5px solid transparent;cursor:pointer;font-family:var(--ak-font-body);transition:transform var(--ak-dur) var(--ak-ease),background var(--ak-dur),border-color var(--ak-dur)}
.btn:hover{transform:translateY(-2px)}
.btn-mint{background:var(--ak-gold);color:var(--ak-black)}
.btn-mint:hover{background:#D4B062}
.btn-navy{background:var(--ak-navy);color:var(--ak-bone)}
.btn-ghost-dark{border-color:var(--ak-gold);color:var(--ak-bone)}
.btn-ghost-light{border-color:var(--ak-navy);color:var(--ak-navy)}
.textlink{font-weight:600;text-decoration:underline;text-underline-offset:4px}
.dark .textlink,.deep .textlink{color:var(--ak-gold)}
.light .textlink{color:var(--ak-navy)}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:16px 20px}

/* Nav */
.nav{position:sticky;top:0;z-index:9;background:var(--ak-black);color:var(--ak-bone);border-bottom:1px solid var(--ak-rule-gold)}
.nav-inner{max-width:var(--ak-container);margin:0 auto;padding:12px var(--ak-gutter-r) 12px var(--ak-gutter-l);display:flex;align-items:center;justify-content:space-between;gap:16px}
.logo{display:flex;align-items:center;text-decoration:none;color:var(--ak-bone);white-space:nowrap}
.logo img{height:34px;width:auto;display:block}
.foot .logo img{height:30px}
.nav-links{display:none;gap:24px;font-size:15px;font-weight:500}
.nav-links a{text-decoration:none;color:var(--ak-slate);white-space:nowrap}
.nav-links a:hover,.nav-links a[aria-current]{color:var(--ak-bone)}
.nav .btn{padding:10px 16px;font-size:15px;white-space:nowrap}
.nav-cta .full{display:none}.nav-cta .short{display:inline}
@media(min-width:520px){.nav-cta .full{display:inline}.nav-cta .short{display:none}}
.nav-toggle{display:inline-flex;background:none;border:1.5px solid var(--ak-line-dark);color:var(--ak-bone);border-radius:8px;padding:8px 10px;font:inherit;font-size:14px;cursor:pointer}
.nav-mobile{display:none;background:var(--ak-charcoal);border-top:1px solid var(--ak-line-dark)}
.nav-mobile.open{display:block}
.nav-mobile a{display:block;padding:14px var(--ak-gutter-r) 14px var(--ak-gutter-l);color:var(--ak-bone);text-decoration:none;font-weight:500;border-bottom:1px solid var(--ak-line-dark)}
@media(min-width:1024px){.nav-links{display:flex}.nav-toggle{display:none}.nav-mobile{display:none!important}}

/* Hero */
.hero{display:grid;gap:40px;align-items:center}
@media(min-width:900px){.hero{grid-template-columns:1.1fr .9fr;gap:56px}}
.hero-note{font-size:14px;color:var(--ak-slate)}
.page-hero{display:flex;flex-direction:column;gap:14px;max-width:820px}

/* Sample Google profile card (coded; always labeled SAMPLE) */
.gcard{position:relative;background:#fff;color:#1f1f1f;border-radius:16px;padding:20px;box-shadow:0 24px 60px rgba(0,0,0,.35);max-width:440px;margin:0 auto;width:100%}
.gcard .sample{position:absolute;top:-12px;right:16px;background:var(--ak-gold);color:var(--ak-black);font-size:11px;font-weight:700;letter-spacing:.08em;padding:4px 10px;border-radius:var(--ak-radius-pill)}
.gcard-top{display:flex;gap:14px;align-items:flex-start}
.gcard-img{width:64px;height:64px;border-radius:12px;background:linear-gradient(135deg,var(--ak-navy),#2E4A6F);flex:none}
.gcard h3{font-family:var(--ak-font-body);font-size:19px;font-weight:600;letter-spacing:0;color:#1f1f1f}
.gcard .meta{font-size:13px;color:#5f6368;margin-top:2px}
.stars{color:#fbbc04;letter-spacing:1px;font-size:14px}
.gcard-row{display:flex;gap:10px;margin:14px 0}
.gcard-row span{flex:1;text-align:center;font-size:12px;font-weight:600;color:#1a73e8;border:1px solid #dadce0;border-radius:var(--ak-radius-pill);padding:8px 4px}
.gcard-line{display:flex;gap:10px;align-items:center;font-size:14px;padding:9px 0;border-top:1px solid #eee}
.dot{width:8px;height:8px;border-radius:50%;background:#188038;flex:none}
.gcard-review{background:#f8f9fa;border-radius:10px;padding:12px;font-size:13px;margin-top:8px}
.gcard-review .reply{margin-top:8px;padding-left:10px;border-left:2px solid #188038;color:#3c4043}

/* Grids + cards */
.grid{display:grid;gap:20px}
@media(min-width:700px){.grid-3{grid-template-columns:repeat(3,1fr)}.grid-2{grid-template-columns:repeat(2,1fr)}}
@media(min-width:900px){.grid-4{grid-template-columns:repeat(4,1fr)}}
.card{border-radius:var(--ak-radius-card);padding:24px;min-width:0;display:flex;flex-direction:column;gap:8px}
.light .card{background:var(--ak-bg-card-light);border:1px solid var(--ak-line-light)}
.dark .card,.deep .card{background:var(--ak-charcoal);border:1px solid var(--ak-line-dark)}
.card p{font-size:16px}
.card ul{font-size:15px;display:grid;gap:6px}
.step{display:flex;gap:16px;align-items:flex-start;min-width:0}
.step-n{flex:none;width:40px;height:40px;border-radius:50%;border:1.5px solid var(--ak-gold);color:var(--ak-gold);font-family:var(--ak-font-display);font-weight:600;display:grid;place-items:center;font-variant-numeric:tabular-nums}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{border:1.5px solid var(--ak-line-light);border-radius:var(--ak-radius-pill);padding:8px 14px;font-size:14px;font-weight:500;background:var(--ak-bg-card-light);text-decoration:none;color:var(--ak-navy)}
.chip:hover{border-color:var(--ak-navy)}
.dark .chip,.deep .chip{background:var(--ak-charcoal);color:var(--ak-bone);border-color:var(--ak-line-dark)}
.dark .chip:hover,.deep .chip:hover{border-color:var(--ak-gold)}
.svc{display:grid;gap:8px;padding:22px 0;border-top:1px solid var(--ak-line-light)}
.svc:last-child{border-bottom:1px solid var(--ak-line-light)}
@media(min-width:760px){.svc{grid-template-columns:220px 1fr 1fr;gap:24px;align-items:start}}
.svc .what{font-size:16px}
.svc .get{font-size:15px;color:var(--ak-muted-light)}
.svc .get b,.svc .wrong b{color:var(--ak-navy);font-weight:600}
.svc .wrong{font-size:15px;color:var(--ak-muted-light)}
.dark .svc,.dark .svc:last-child{border-color:var(--ak-line-dark)}
.dark .svc .get,.dark .svc .wrong{color:var(--ak-muted-dark)}
.dark .svc .get b,.dark .svc .wrong b{color:var(--ak-gold)}

/* Timeline */
.timeline{display:grid;gap:0;border-left:2px solid var(--ak-line-light);margin-left:12px}
.tl{position:relative;padding:0 0 26px 28px}
.tl::before{content:"";position:absolute;left:-9px;top:6px;width:16px;height:16px;border-radius:50%;background:var(--ak-navy);border:3px solid var(--ak-bone)}
.tl .when{font-size:13px;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:var(--ak-navy)}

/* Pricing */
.founding{display:flex;flex-wrap:wrap;gap:8px 16px;align-items:center;border:1px solid var(--ak-gold);border-radius:var(--ak-radius-card);padding:14px 18px;background:rgba(201,162,78,.08);font-size:15px}
.founding b{font-family:var(--ak-font-display);font-weight:600;color:inherit}
.tier{gap:12px}
.tier .price{font-family:var(--ak-font-display);font-size:44px;font-weight:600;letter-spacing:-.02em;line-height:1;font-variant-numeric:tabular-nums}
.tier .price small{font-family:var(--ak-font-body);font-size:14px;font-weight:400;letter-spacing:0;color:var(--ak-muted-light)}
.dark .tier .price small{color:var(--ak-muted-dark)}
.tier.pop{border-color:var(--ak-gold)}
.tier .tag{align-self:flex-start;font-size:12px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--ak-navy)}
.dark .tier .tag{color:var(--ak-gold)}
.tier .btn{margin-top:auto}
.table-wrap{overflow-x:auto}
table{border-collapse:collapse;width:100%;font-size:15px;min-width:560px}
th,td{text-align:left;padding:12px 10px;border-bottom:1px solid var(--ak-line-light);vertical-align:top}
th{font-weight:600;font-family:var(--ak-font-display)}
.dark th,.dark td{border-color:var(--ak-line-dark)}

/* Proof */
.ba{display:grid;gap:16px}
@media(min-width:700px){.ba{grid-template-columns:1fr 1fr}}
.ba .bad{color:var(--ak-slate)}
.ba .good b{color:var(--ak-gold)}
.check-list{display:grid;gap:8px;padding-left:0;list-style:none}
.check-list li{display:flex;gap:10px;align-items:flex-start}
.check-list li::before{content:"";flex:none;width:18px;height:18px;margin-top:5px;border-radius:50%;background:var(--ak-navy);-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='%23000' d='M9.5 16.2 5.3 12l-1.4 1.4 5.6 5.6 12-12-1.4-1.4z'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='%23000' d='M9.5 16.2 5.3 12l-1.4 1.4 5.6 5.6 12-12-1.4-1.4z'/%3E%3C/svg%3E") center/contain no-repeat}
.dark .check-list li::before,.deep .check-list li::before{background:var(--ak-gold)}

/* FAQ */
details{border-top:1px solid var(--ak-line-light);padding:14px 0}
details:last-of-type{border-bottom:1px solid var(--ak-line-light)}
summary{cursor:pointer;font-weight:600;font-size:17px;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";color:var(--ak-gold);font-weight:500;font-family:var(--ak-font-display);font-size:22px;line-height:1}
details[open] summary::after{content:"–"}
details p{margin-top:10px;font-size:16px;color:var(--ak-muted-light);max-width:var(--ak-measure)}
.dark details,.dark details:last-of-type{border-color:var(--ak-line-dark)}
.dark details p{color:var(--ak-muted-dark)}

/* Forms */
.form{display:grid;gap:16px;max-width:560px}
.field{display:grid;gap:6px}
.field label{font-weight:600;font-size:15px}
.field .hint{font-size:13px;color:var(--ak-muted-light)}
.field input,.field select,.field textarea{font:inherit;font-size:16px;padding:12px 14px;border:1.5px solid var(--ak-line-light);border-radius:var(--ak-radius-btn);background:#FBF8F2;color:var(--ak-ink);width:100%}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--ak-navy);outline:none;box-shadow:0 0 0 3px rgba(20,35,58,.18)}
.hp{position:absolute;left:-9999px}
.contact-grid{display:grid;gap:40px}
@media(min-width:860px){.contact-grid{grid-template-columns:1fr 1fr}}
.contact-list{display:grid;gap:10px;font-size:16px}
.contact-list b{display:block;font-size:13px;letter-spacing:.1em;text-transform:uppercase;font-weight:500;color:var(--ak-navy)}
.dark .contact-list b{color:var(--ak-gold)}

/* Posts */
.post-card{text-decoration:none}
.post-card h3{color:var(--ak-navy)}
.post-meta{font-size:13px;color:var(--ak-muted-light)}
.article{max-width:var(--ak-measure);display:flex;flex-direction:column;gap:16px;font-size:18px}
.article h2{font-size:clamp(24px,3vw,32px);margin-top:16px}
.article h3{margin-top:8px}
.article ul,.article ol{display:grid;gap:6px}
.callout{border-left:2px solid var(--ak-gold);padding:12px 16px;background:var(--ak-bg-card-light);border-radius:0 var(--ak-radius-card) var(--ak-radius-card) 0;font-size:16px}

/* Footer */
footer{background:var(--ak-black);color:var(--ak-slate);font-size:14px;border-top:1px solid var(--ak-rule-gold)}
.foot{display:grid;gap:24px;padding-block:40px}
@media(min-width:800px){.foot{grid-template-columns:1.4fr 1fr 1fr 1fr}}
.foot a{color:var(--ak-bone);text-decoration:none}
.foot a:hover{text-decoration:underline}
.foot .links{display:grid;gap:8px}
.foot strong{color:var(--ak-bone);font-family:var(--ak-font-display);font-weight:600;font-size:15px}
.disc{border-top:1px solid var(--ak-line-dark);padding-block:20px;font-size:13px}

/* Motion: hover lift only (no scroll-reveal, so every section is visible at rest) */
.card{transition:transform var(--ak-dur) var(--ak-ease)}
@media(prefers-reduced-motion:no-preference){.light .card:hover{transform:translateY(-2px)}}
@media(prefers-reduced-motion:reduce){.btn:hover{transform:none}}
.placeholder{border:1px dashed var(--ak-line-light);border-radius:var(--ak-radius-card);padding:20px;font-size:14px;color:var(--ak-muted-light);background:rgba(255,255,255,.35)}
.dark .placeholder,.deep .placeholder{border-color:var(--ak-line-dark);color:var(--ak-muted-dark);background:rgba(239,233,221,.04)}

/* Direction A extras */
.amp{font-style:italic;color:var(--ak-gold);font-weight:600}
.rule{height:1px;background:var(--ak-rule-gold);border:0;margin:0}
.light .gcard{box-shadow:0 18px 50px rgba(20,35,58,.18)}
.dark .post-card h3,.deep .post-card h3{color:var(--ak-bone)}
.light .post-card h3{color:var(--ak-navy)}
.dark .callout{background:var(--ak-charcoal)}
.dark .field input,.dark .field select,.dark .field textarea{background:var(--ak-charcoal);color:var(--ak-bone);border-color:var(--ak-line-dark)}
.dark .field input:focus,.dark .field select:focus,.dark .field textarea:focus{border-color:var(--ak-gold);box-shadow:0 0 0 3px rgba(201,162,78,.2)}
.dark .field .hint{color:var(--ak-muted-dark)}
.dark .timeline{border-color:var(--ak-line-dark)}
.dark .tl::before{background:var(--ak-gold);border-color:var(--ak-black)}
.dark .tl .when{color:var(--ak-gold)}
/* Cascade fix: body.light wraps dark bands, so dark-band rules must come last */
.dark .muted,.deep .muted{color:var(--ak-muted-dark)}
.dark .textlink,.deep .textlink{color:var(--ak-gold)}
.dark .eyebrow,.deep .eyebrow{color:var(--ak-gold)}
.dark .card,.deep .card{background:var(--ak-charcoal);border:1px solid var(--ak-line-dark)}
.dark .chip,.deep .chip{background:var(--ak-charcoal);color:var(--ak-bone);border-color:var(--ak-line-dark)}
.dark .placeholder,.deep .placeholder{border-color:var(--ak-line-dark);color:var(--ak-muted-dark);background:rgba(239,233,221,.04)}
.dark .post-card h3,.deep .post-card h3{color:var(--ak-bone)}

/* Phase 2: neutral sample card name + equal industry cards */
.gcard .gcard-name{font-family:var(--ak-font-body);font-size:19px;font-weight:600;letter-spacing:0;color:#1f1f1f;margin:0}
.ind{scroll-margin-top:90px;gap:10px}
.ind h2{font-size:clamp(22px,2.4vw,27px)}
.ind .ind-k{font-size:12px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--ak-navy);margin-top:6px}
.ind ul{font-size:15px;display:grid;gap:4px}
.ind .textlink{margin-top:auto;padding-top:8px;font-size:15px}
.ind-grid{align-items:stretch}
/* Promoted headings keep their original size (see build.py fix_heading_order) */
.h3{font-size:clamp(20px,2.2vw,25px)!important}
.h4{font-size:18px!important}
.gcard .h3{font-family:var(--ak-font-body);font-size:19px!important;letter-spacing:0;color:#1f1f1f}

/* 2026-10-29: Fix-first pricing, lead-industry chips, home self-check */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.tier.fix{padding:28px}
.fix-grid{display:grid;gap:24px}
@media(min-width:760px){.fix-grid{grid-template-columns:260px 1fr;gap:40px;align-items:start}}
.fix-grid .check-list{gap:10px}
@media(min-width:900px){.fix-grid .check-list{grid-template-columns:1fr 1fr;column-gap:28px}}
.dark .chip.chip-lead,.deep .chip.chip-lead{border-color:var(--ak-gold)}
.selfcheck{margin-top:8px;gap:18px}
.selfcheck fieldset{border:0;padding:0;margin:0;display:grid;gap:10px}
@media(min-width:700px){.selfcheck fieldset{grid-template-columns:1fr 1fr}}
.selfcheck label{display:flex;gap:12px;align-items:flex-start;padding:12px 14px;border:1px solid var(--ak-line-dark);border-radius:var(--ak-radius-btn);cursor:pointer;color:var(--ak-bone);transition:border-color var(--ak-dur) var(--ak-ease),background var(--ak-dur) var(--ak-ease)}
.selfcheck label:hover{border-color:var(--ak-rule-gold)}
.selfcheck label.on{border-color:var(--ak-gold);background:rgba(201,162,78,.08)}
.selfcheck input{flex:none;width:20px;height:20px;margin-top:2px;accent-color:var(--ak-gold)}
.selfcheck-out{display:flex;flex-wrap:wrap;gap:8px 20px;align-items:center}
.selfcheck-score{font-family:var(--ak-font-display);font-size:28px;font-weight:600;color:var(--ak-bone);font-variant-numeric:tabular-nums}
.selfcheck-score b{color:var(--ak-gold);font-weight:600}
.selfcheck-out .muted{flex:1 1 220px;margin:0}
.selfcheck .hint{color:var(--ak-muted-dark)}
@media(prefers-reduced-motion:reduce){.selfcheck label{transition:none}}